• About us •

We set out to build the next era of oral pouches

Two men sitting in a modern living room with a white bookshelf and large window holding a 'diip' branded wintergreen nicotine-free dip pouch can

• From idea to reality •

"Let's just call it.... diip!"

Our story begins with a professional skateboarder, a real estate agent, and an aerospace auditor playing golf. Born from the perfect blend of business sense, sharp minds, and hard-earned experience.

We wanted to redefine the oral pouch experience. The pouch industry is under fire and flavor bans are tightening. We left the mainstream behind to craft a pouch that tastes better and feels better.

Collection of 'diip' branded nicotine-free dip pouch cans on grass with a hand placed next to them
Ryan Sheckler holding a 'diip' branded 8 tropical nicotine-free dip pouch can against a neutral background

• Bold, Clean, Innovative •

Iconic Packaging

At diip, we believe your pouch should look as good as it feels. Our cans are designed to be bold, clean, and instantly recognizable — built to stand out without trying too hard. Each flavor has its own vibrant colorway, making it easy to grab your favorite on the go.

Lightweight, durable, and pocket-friendly, our packaging is made to move with you — whether you’re at work, on the road, or kicking back with friends. With clear strength labels and a smooth, modern design, every detail is about keeping things simple, stylish, and made for real life.

diip isn’t just in your pocket — it’s part of your everyday.

Assorted citrus fruits including oranges, lemons, and limes on a light gray background
Assorted fresh vegetables and nuts on a light pink background

• Hand-crafted, Layered, Perfected •

Flavor Alchemy

Every diip flavor starts as an idea – a spark of inspiration that evolves through dozens of trials, blends, and refinements. Our team combines anywhere from three to seven distinct flavor components to create a single, balanced profile that's bold yet smooth, familiar yet fresh.

From the first taste to the lingering finish, each flavor is engineered for depth, harmony, and satisfaction.

We don't do basic at diip.