• The ingredients •

The revolutionary ingredients that power our pouches.

A man holding a mocha 'diip' branded nicotine-free dip pouch can while working on the computer

• The mission •

What you put in your body matters

What’s inside matters just as much as what’s not. Every pouch is made with clean, high-quality ingredients that are responsibly sourced and manufactured in the United States.

Unlike many nicotine pouches that are made overseas with unregulated and sometimes, undisclosed ingredients, Diip is crafted to meet rigorous U.S. quality and safety standards.

We don’t use nicotine, toxic synthetic chemicals, or harmful fillers that raise health concerns. We use only functional ingredients designed to help you focus, feel good, and stay in control.

Transparency, trust, and better ingredients make a better experience.

• Only 5 ingredients •

The recipe

A top-down image of white powder on a white background.

Nixodine™

A bio-alternative to nicotine. It's designed to mimic nicotine-like effects while delivering a clean, satisfying experience without tobacco.

A top-down image of a cotton on a white background.

Cellulose

A plant-derived filler that helps control how contents and flavor are released. Making the pouch stable, soft, consistent and comfortable.

Sourced from cotton.

A top-down image of white powder on a white background.

Natural Flavors

Provides recognizable flavors and aromas to our pouches. Primarily for sensory appeal, taste and product differentiation.

Sourced from botanical, fruit, vegetable, and other natural flavors.

A top-down image of white powder on a white background.

Glycerin

A plant-derived humectant that helps keep the pouch fill moist and comfortable under the lip instead of dry or scratchy.

Sourced from vegetables.

A top-down image of white powder on a white background.

Sucralose

A high‑intensity, zero‑calorie sweetener that delivers powerful sweetness while masking the bitterness of our other ingredients. It offers a clean, sugar‑free taste that doesn’t raise blood sugar levels and is non‑cariogenic.

• Deep dive •

What is Nixodine™?

What it does

Simply put, Nixodine™ is our secret sauce. It's our revolutionary, non-nicotine ingredient that delivers that satisfying feeling of focus and energy you're looking for, without any of the tobacco or nicotine.

Think of it as the engine that powers our entire experience.

How it benefits

Get that buzz you want with zero nicotine and zero tobacco. Perfect for work, gaming, or just getting through the day.

We've done our homework. Nixodine™ is rigorously tested to be non-carcinogenic and non-mutagenic. Made right here in the USA with natural, plant-based, and food-grade ingredients.

How it works

Your brain has little receptors that act like docking stations for things that give you a boost. Nixodine™ is designed to fit perfectly into these stations—the same ones nicotine targets—to light you up with a clean wave of energy and clarity. The result? You feel sharp, motivated, and ready for whatever's next, without the jitters or crash.

How it's different

We didn't just want to make an alternative; we wanted to make something smarter. Nixodine™ was specifically engineered to be different. Our science shows it binds less to the one specific receptor in the brain (α6) that is heavily linked to nicotine dependence.

In plain English? It’s designed to give you all the same satisfaction without the baggage.
Tobacco field with rows stretching into the distance under a clear blue sky.

• The history •

A look into the past

The tale of Nixodine™ starts in the late 70's, when Big Tobacco faced a firestorm from health authorities over smoking’s hidden dangers.

Fearing a crackdown, industry scientists raced to create bold alternatives to keep the spark alive. They cooked up a trove of different compounds, some showing incredible promise in early research, poised to redefine what satisfaction could mean.

The anticipated bans never came, and Big Tobacco swept these groundbreaking compounds under the rug, possibly because they stumbled upon something too good—potentially less habit-forming and more effective.

The discoveries were buried, forgotten and left to gather dust.

• The results •

Science that speaks

We investigated the relative nAChR activation potential of Nicotinic α4β2, α3β4, and α6/3/β2β3 using an agonist Fluorometric Imaging Plate Reader (FLIPR) assay.

Graph comparing receptor activation normalized to nicotine with nixodine S salt and nicotine on a log scale.
nAChr Activation Study
α6/3/β2β3

Nicotinic α6/3/β2β3 receptors are involved in nicotine-stimulated dopamine release and may play a role in nicotine dependence.

Graph comparing receptor activation normalized to nicotine with nixodine S salt and nicotine on a log scale.
nAChr Activation Study
α4β2

Nicotinic α4β2 receptors have high affinity for nicotine and account for >90% of nicotine binding to brain tissue.

Graph comparing receptor activation normalized to nicotine with nixodine S salt and nicotine on a log scale.
nAChr Activation Study
α3β4

Nicotinic α3β4 receptors are involved in nicotine reward and physical withdrawal.